Zoho Marketing Automation setup and team training

Challenge: The marketing team needed lead nurturing journeys connected to Zoho CRM but had no automation in place.

Solution: I set up Zoho Marketing Automation, synced lists and segments with Zoho CRM, built lead scoring and multi-step email journeys, and trained the team to run campaigns on their own.

Result: Automated nurturing from first touch to sales-ready lead, with campaign reporting tied to CRM revenue. Rated 5 stars.